‘The Rise and Fall of Ziggy Stardust and The Spiders From Mars’ Re-release Marked With Fan Targeted Webdoc Campaign
London, UK – 25th May 2012 – EMI Music in association with rich media expression platform Webdoc has today announced the launch of ‘Ziggy-fy’; a Webdoc powered personal photo campaign that allows users to paint themselves in the livery of the David Bowie character, Ziggy Stardust. The campaign is live from today and is launched to mark the 40th anniversary and remastered re-release of David Bowie’s seminal 1972 album, The Rise and Fall of Ziggy Stardust and The Spiders From Mars, available from 4th June 2012.
Through Webdoc, users are invited to manipulate their own webcam portrait photos with either the iconic lightning bolt facial insignia made famous from Bowie’s Aladdin Sane cover, the gold circle from his Ziggy Stardust incarnation, or a custom design all of their own to showcase their creativity in a personal Bowie tribute. Click here to see it in action – http://bit.ly/ziggyfy
“Webdoc is about giving fans an outlet from which to express their passions around the things they love, and for that, the seminal music found on Ziggy Stardust is a perfect example,” commented Olivier de Simone, Head of Music for Webdoc. “We’re very proud to have a label of the calibre of EMI use Webdoc to engage with their existing fans, and hope that a creative campaign such as Ziggy-fy will earn them a few new ones along the way.”
Webdoc offers the most expressive way for both artists and their fans to visually share their passions with the world online through the creation of interactive, rich media posts, simply by dragging and dropping their pictures, videos, designs, sounds, and widgets from their favourite web applications such as Instagram, YouTube, SoundCloud and more. These resulting posts – called ‘Webdocs’ – can be effortlessly created in minutes, utilising both user-generated and web content to pull together something original and expressive, to engage with fans or just to make a statement.
“Using the Webdoc platform, we’re encouraging fans from all over the world to get involved in celebrating this special 40th anniversary edition of the legendary Ziggy Stardust album”. commented Geoff Smith, VP Digital Marketing, Catalogue for EMI Music. “The classic look that Bowie created & developed over his Ziggy period has remained one of music & fashion’s most iconic.”
Originally released through RCA Victor on 6th June 1972, The Rise and Fall of Ziggy Stardust and The Spiders From Mars was David Bowie’s fifth album, co-produced by Bowie and Ken Scott. As well as performing vocals, Bowie also played acoustic guitar, saxophone and harpsichord on the album and was involved in the arrangements too. Often referred to in its shortened title Ziggy Stardust, the album eventually peaked at #5 on the UK Album Chart on 22nd July having entered the chart at #15 on 1st July. Ziggy Stardust’s influence is immeasurable – it converted legions of fans, becoming the zeitgeist and a major influence on the next generation, particularly those who were involved in the punk movement – musicians, artists, designers – and the subsequent re-birth of rock and pop.
For more on Weboc please head over to Webdoc.com.
The Rise and Fall of Ziggy Stardust and The Spiders From Mars, will be available from 4th June 2012 and can be preordered from Amazon here.
- ENDS -
Established in 2010 by co-founders Stelio Tzonis, Cyril Pavillard, Mathieu Fivaz, Alexandre Tzonis and Vincent Borel, Webdoc is a social place offering the most engaging way to share and unite with others through the creation of rich media posts. As instant as a status update, more expressive than anything else.
Webdoc offers expression canvases that enable anyone to mix user-generated and discovered content from the web, including services such as Twitter, Facebook, YouTube, Instagram, Google, SoundCloud, Songkick and many more. Webdocs are sharable through social networks and embeddable on all popular blogging platforms. Top brands and bands today leverage Webdoc to engage their communities in totally new and expressive ways.
The company is headquartered in Lausanne, Switzerland and has subsidiary offices in London and San Francisco. For more info: http://www.webdoc.com
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.