Former Live Nation executive Ron Pence to spearhead partnerships between artists and key commercial brands
New York, January 19, 2012 – EMI Music North America has appointed Ron Pence to head its Brand Partnerships division, as part of its efforts to further develop important new revenue streams for the artists it represents.
In his new role, Pence will be tasked with building and expanding EMI Music’s relationships with key brands across North America, and creating compelling partnerships between clients and the company’s talented roster of artists. EMI Music North America has worked with several brands over the last twelve months including Diesel, Microsoft, Starwood, American Express and Patron.
Pence joins EMI from a senior strategic alliance role with Live Nation Entertainment, where he led the company’s work on key multi-million dollar strategic partnerships with brands including Coca-Cola, Constellation Wines and Pernod Ricard. Prior to his time with Live Nation Entertainment, Ron worked for PepsiCo, Young & Rubicam, and Miller-Coors, in a number of marketing leadership roles, and fostered strategic partnerships with diverse partners including Fox, Facebook, MTV, BET and NBC.
He will be based in EMI Music’s New York offices, and will report to Dominic Pandiscia, Executive Vice President of Commercial and Revenue Development for EMI Music North America.
Pandiscia comments: “Ron’s experience in the consumer products and music industriesgives him a strong understanding of the delicate balance between the activation requirements of brands and the varying needs of the artist. His work in social and digital media proves that he can deliver the best possible outcome for brands and creative talent alike. He is an invaluable addition to the EMI Music team.”
Ron Pence added: “EMI Brand Partnerships offers a tremendous opportunity for artist and consumers brands to engage consumers through high-impact, integrated marketing solutions while maintaining brand integrity EMI’s growth opportunities in this area are significant.”
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
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