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Electrospective campaign joins the OpenEMI digital development platform

Over four thousand seminal dance/electronic tracks added to developer sandbox

London, 19 July 2012 – EMI Music has today launched a new OpenEMI developer ‘sandbox’ for Electrospective, an ambitious multi-platform campaign celebrating the development of electronic music from 1958-2012. The sandbox, run in partnership with The Echo Nest, features a wealth of digital audio content from the Electrospective campaign and is available immediately for The Echo Nest’s global network of over 10,000 developers to start work on innovative new digital ideas for Electrospective.

The Electrospective sandbox contains audio content from the majority of the 550 seminal electronic music albums that are central to the Electrospective campaign, with new titles being added to the sandbox over the coming weeks. The Electrospective sandbox has an open brief and developers are encouraged to explore all the content to create new digital ideas in support of the Electrospective campaign.

Electrospective brings together the EMI Music and Mute catalogues chronicling the key works of visionaries like Kraftwerk and Brian Eno to the groundbreaking success of Depeche Mode and The Human League, the explosion of electronic dance music in the late 80s, the rise of global superstars like Daft Punk and Chemical Brothers and the new wave of dance music superstars like David Guetta and Deadmau5. Electrospective runs for six months from June to November with a host of opportunities to discover and rediscover electronic music including exclusive key artist, DJ and producer interviews, app launches, merchandise, social and print media activities.

Neil Tinegate, VP Digital Projects said: “Electronic and dance music has always had a close relationship with technology and we are pleased to be able to offer content from Electrospective to developers through our OpenEMI platform today. Electrospective celebrates the best electronic music and technology so it’s a perfect fit for our OpenEMI platform and we look forward to bringing some innovative and creative products to the market.”

The Electrospective sandbox can be found at: http://developer.echonest.com/sandbox/emi/electrospective.html

Developers can get in contact and submit app and service ideas at the following email addresses: openEMI@emimusic.com and emi-proposals@echonest.com

OpenEMI FAQ can be found at – http://developer.echonest.com/sandbox/emi/faq.html

About OpenEMI
Launched in November 2011 in partnership with The Echo Nest, OpenEMI has made available thousands of tracks, videos and other digital content from EMI’s catalogue as well as dedicated developer sandboxes, to a global network of 10,000 developers to create new digital concepts for EMI artists. OpenEMI improves and streamlines the music licensing process for developers in a way that is flexible and adaptive and incorporates a groundbreaking revenue sharing structure.

EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.

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