December 7, 2010 – NEW YORK – Vringo, Inc. (NYSE Amex: VRNG), a provider of video ringtones and next generation personalization solutions for mobile devices, today announced the signing of an agreement with EMI Music, one of the world’s leading music companies, to bring EMI Music artists’ video content to mobile phones as video ringtones. These video ringtones will be made available as premium content to Vringo users in the UK where Vringo will be launching with Orange, the UK’s largest mobile carrier, in the fourth quarter of 2010.
This groundbreaking content licensing partnership with one of the world’s preeminent music companies brings video ringtones to the mobile phone from EMI’s extensive roster of world famous artists.
“We are pleased to feature video ringtones from EMI Music representing many exciting artists in the UK music market,” said Andrew Perlman, Vringo’s President. “Video ringtone content from recognized music stars will open a new important growth chapter in our business. Fans of EMI artists will soon have the option to use Vringo to access an unmatched library of attractive video ringtones.”
Ian Whitfield, EMI Music’s Vice President Digital Development Europe, said, “Vringo has developed a very interesting new technology for integrating internet and video content with the new capabilities of the latest mobile phones. EMI is very pleased to support their drive to build this new area which promises to bring our artists’ great videos to new and wider audiences.”
Vringo’s fully-hosted carrier platform is currently deployed for international partners in five markets with new launches anticipated soon. Vringo’s scalable, cloud-based distributed application architecture enables a carrier’s subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. In addition to carrier partners, Vringo has content partnerships with major artists, celebrities and content providers including T-Pain, Muhammad Ali, Turner, Marvel, Hungama Mobile, RTL and Ingrooves.
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.
Founded in 2006, Vringo (NYSE Amex: VRNG) is bringing about the evolution of ringtones. With its award-winning video ringtone application and mobile software platform, Vringo transforms the basic act of making and receiving mobile phone calls into a highly visual, social experience. By installing Vringo’s application, which is compatible with more than 200 handsets, users can create or take video, images and slideshows from virtually anywhere and make it into their personal call signature. Vringo’s patented VringForward™ technology allows users to share video clips with friends with a simple call. Vringo has launched its service with various international mobile operators and dozens of content partners, and maintains a library of more than 5,000 video ringtones. For more information, visit http://ir.vringo.com.
For more information about how video ringtones work, visit www.vringo.com/p_video_ringtones.html.
This press release includes forward-looking statements that involve risks and uncertainties. Forward-looking statements are statements that are not historical facts. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. Vringo expressly disclaims any obligation to publicly update any forward-looking statements contained herein, whether as a results of new information, future events or otherwise, except as required by law.
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