Allows fans to experience, communicate and share unique versions of Air’s new album
Contest to invite fans to create and submit their own “Love 2″ recordings
March 3, 2010, NEW YORK, NY – EMI Music/Astralwerks recording artists Air, the French electronic pop duo, have teamed up with London-based music technology company RjDj to create an innovative App, “Love by AIR,” for the iPhone, which allows fans to experience Air’s music in a unique, immersive way. Fans can choose from five different “soundscapes,” and then use the App’s features to transform the musical experience in real-time by sampling and processing ambient sounds, the fan’s own voice and more into Air’s own music. Fans can also record their own messages or performances with the application, allowing them to share their own unique productions of Air’s music with their friends, and with the world.
As a way to introduce the app to the world, RjDj and Air are launching a contest to invite fans to create and submit their own Love recording. From now until March 22, weekly winners will be selected, and a grand prize winner will also be determined. The grand prize winner will receive an iPod Touch and weekly winners will receive Air’s latest CD Love 2.
The contest introduces a new take on the proverbial mix-tape for your loved one – a way to create truly personal music. Details about the contest, including samples of entries, can be found here. To access the application directly at iTunes, click here.
The RjDj player technology lets the iPhone operate as a real-time sound studio. The music of “Love by AIR” is presented as five different pages, or “soundscapes,” that the listener can swipe between to shape their experience:
– puts your voice in the music, letting you sing, speak or add your own sounds into the mix
– samples tiny segments of sounds and creates audio butterflies from them, flying around inside the music
– creates a rising texture of sound by sampling reality and layering / filtering them with the music
- vocodes sounds in realtime and makes them harmonize with the music
- takes you on a musical journey through all of the soundscapes
Michael Breidenbruecker, CEO and Founder of RjDj says, “We are honored to be working with such distinguished artists as Air. They are truly cutting edge thinkers, and we think this partnership of their creative expression with our unique technology is a perfect combination. “We are thrilled to be able to offer music fans this unique music experience.”
With 5.5 million worldwide album sales to their credit, Air (Nicolas Godin and JB Dunckel) has become de facto ambassadors of modern French pop, whose fans are drawn back to each new musical adventure by their inventive arrangements, and a playful yet unpredictable palette of sounds and songcraft. Following the October release of their fifth studio album Love 2- which Rolling Stone said was “full of typically chic and spacey tunes”- the band will return to the U.S. for their first live shows in three years next month. Their latest single “So Light Is Her Footfall” is available now.
RjDj is the product of Reality Jockey, Ltd., a London-based start-up company founded by Michael Breidenbruecker, an original creator and founder of Last.fm. Reality Jockey’s vision is to offer a powerful new way of experiencing and producing music by introducing “reactive” or “augmented” music to the world through its suite of products. The “RjDj” app has been downloaded hundreds of thousands of times, and the company is currently working with leading edge artists, labels, and brands. For the artist, RjDj introduces an entirely new way of producing music, and a new avenue to engage more intimately with fans. For the fan, RjDj provides a new dynamic musical experience that allows them to constantly experience their favorite artists’ music in a new personal and organic way, while fully taking advantage of the advanced capabilities of their devices.
EMI Music is one of the world’s leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin. Its EMI Music Services unit provides EMI’s roster of artists – as well as independent labels and artists – with a global menu of commercial services and seamless access to an expanding range of revenue streams.
For more information on Air please contact EMI Music:
USA: Alison Tarnofsky-212.786.8278 / firstname.lastname@example.org