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EMI to distribute Iron Sky merchandise globally

Fans will be invited to develop designs for the product range

CANNES, 14 MAY 2010 — EMI Music has teamed up with the creators of Finnish-German science fiction movie Iron Sky to sell and distribute Iron Sky-themed merchandise around the world. In an innovative move, fans will be invited to design their own merchandise, the best of which will become part of the official Iron Sky family of products.

“Our previous movie, Star Wreck, was seen by over eight million people all over the world. This has built Iron Sky a large and a very active fan base, who can’t wait to hear more about our upcoming movie,” commented the director of Iron Sky Timo Vuorensola. “One of the driving forces of our production is keeping in direct contact with our fans, both in social media and in our collaborative movie creation platform Wreckamovie. Involving the fans in creating our merchandise and fan products is the logical next step.”

Fans will be invited to create their own ideas for T-shirts, pins, mugs, badges and other products. The best of these designs will be turned into official merchandise and their creators will be awarded with money, fan products or movie tickets or other suitable ways as appropriate.

The Iron Sky products will be handled worldwide by EMI’s merchandise division, which was established in April 2009 and expanded in December 2009 with the acquisition of Loudclothing.com. EMI now sells and distributes licensed merchandise product in more than 20 countries around the world.

Peter Palmer, EMI’s Global Head of Merchandise said: “We’re delighted to be part of such an innovative and engaging project. Timo’s great vision for Iron Sky is building anticipation for the film, and unleashing the passion and creativity of the fan base is going to be very exciting.”

IRON SKY PRESS MATERIALS

For press materials, such as photos and video, head over to http://www.ironsky.net/press/

IRON SKY IN SOCIAL MEDIA

Web: http://www.ironsky.net/
Blog: http://blog.ironsky.net/
Twitter: http://twitter.com/energia, http://twitter.com/ironskyfilm
Facebook: http://www.facebook.com/ironsky
Flickr: http://www.flickr.com/ironskyfilm
YouTube: http://www.youtube.com/energiaproductions
Wreckamovie: http://www.wreckamovie.com/iron-sky/
Store: http://store.ironsky.net/

BEHIND THE IRON SKY

Iron Sky is a scifi movie that takes place in the year 2018, when the Nazis, who fled the Earth to the dark side of the Moon in 1945, return to claim the Earth. The film is a Finnish-German co-production, filmed mainly in English, with a budget of 6.5 million euros. It’s directed by Timo Vuorensola and produced by Tero Kaukomaa (Blind Spot Pictures), Samuli Torssonen (Energia Productions) and Oliver Damian (27 Films Production), with a screenplay is written by the acclaimed sci-fi writer Johanna Sinisalo (Nebula Award nominee 2009, Finlandia 2000) and Michael Kalesniko (Private Parts). The cast includes Julia Dietze (1½ Ritter), Götz Otto (Schindler’s List, The Downfall), Tilo Prückner (The Neverending Story, Die Fälscher) and Udo Kier (Dogville, Dancer in the Dark). The film will be released in 2011 and world sales are handled by Stealth Media Group.

Information, photos and videos: http://www.ironsky.net/, http://www.ironsky.net/press

Vuorensola and Torssonen’s first film was Star Wreck: In the Pirkinning – a fan-made sci-fi parody, which was published both as a free download and a commercial DVD. The film has reached over eight million viewers all around the world and gathered a strong international fan base.

Information and photos: http://www.starwreck.com/

The Star Wreck project gave birth to a collaborative filmmaking platform called Wreck a Movie, which offers film creators a direct connection with their audience, and offers the fans a never-before-seen chance to interact with movie projects.

Information: http://www.wreckamovie.com/

About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Mute, Parlophone and Virgin.

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