It’s Genius – supermodels,super brand, super song, super director
Highly anticipated new album Shaka Rock out August 25
New York (August 11, 2009) – Aussie rockers JET will lend their new single, She’s a Genius, from their upcoming album, Shaka Rock, to the new Victoria’s Secret television campaign. The song has been tapped for a sexy new ad for “Body by Victoria” featuring top super models Marisa Miller, Alessandra Ambrosio, Emanuela de Paula and Lindsay Ellingson. The commercial, which will air in primetime, premieres on August 11, 2009 on all major networks including cable. The tongue in cheek song lends itself perfectly to the fun and sexy themes of one of the world’s hottest brands. Victoria’s Secret super-director and bass player Michael Bernard is a two time MTV Video Music Award nominee.
Victoria’s Secret Music Supervisor Vasili Gavre says, “Victoria’s Secret is really excited that they are the first to license an exclusive JET track in the U.S. before the release of the new album Shaka Rock at the end of August.”
“Victoria’s Secret continues to be one of the hottest brands with the hottest girls in the hottest ads and we couldn’t ask for JET’s first single to be partnered with a better concept for She’s A Genius, – supermodels in their underwear,” said Allen Kovac, Manager of JET.
JET will release their highly anticipated third studio album Shaka Rock on August 25th on their newly created Real Horrorshow Records/Five Seven Music with distribution through EMI Label Services. Shaka Rock captures the charisma and energy of classic rock and roll with just enough punk swagger and contemporary flair to create something uniquely JET.
She’s A Genius, is already top 5 in Canada and Japan and rising on the charts at multiple formats in the U.S., Australia, Germany, the UK and other territories worldwide.
You can view the spot at: http://www.youtube.com/user/VICTORIASSECRET beginning Tuesday, August 11th.
For more information regarding Shaka Rock please visit www.jettheband.com.
Multi-Platinum Australian rockers, JET, are: Nic Cester (vocals and guitar), Chris Cester (drums and vocals), Cam Muncey (guitar, vocals) and Mark Wilson (bass, vocals). Their third studio album, Shaka Rock is a return to form with what Q Magazine has called “new old rock at its finest.” JET first gained notoriety in 2002 with their self-released EP Dirty Sweet. An initial run of 1000 copies in Australia soon led to a worldwide release and the opening slot on the Rolling Stones’ Australian tour. Months later, the critically acclaimed Get Born produced the runaway hit single Are You Gonna Be My Girl which was featured in an early iTunes ad and contributed to record sales of 4 million. The band followed with Shine On, written and recorded just after the brothers Cester lost their father to a long illness. Shaka Rock is scheduled for a global release the week of August 24 with She’s A Genius leading as the first single.
For a special highlights package, please visit: http://www.youtube.com/watch?v=UF2jYuafe1A
About Five Seven Music
Five Seven Music is the newly formed complement to Eleven Seven Music, created to super-service alternative rock artists and their projects. With the release of Shaka Rock on Real Horrorshow Records/Five Seven Music (EMI), the label launches with multi-Platinum Australian rockers, JET. Five Seven Music will mirror sister company Eleven Seven Music’s successful model of research-based marketing strategies targeted directly to the fans and building out from that base. Five Seven Music is part of The Eleven Seven Music Group which was founded by industry veteran and pioneer Allen Kovac, a revolutionary mind who has been at the center of some of the most creative and successful campaigns in the music business.