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MYPLASH inks first major music label deal with EMI Music

Will launch music oriented Teen Visa® prepaid cards and first-ever rewards program in US

Reloadable artist-themed visa prepaid cards to be available at thousands of major supermarket and big box retailers in the US

New awards program allows teens and parents to redeem points for albums, tracks, ringtones, wallpaper, merchandise, plus access to MYPLASH Mall for promotion and discounts on music from EMI Artists

Los Angeles, CA, April 21, 2009 — MYPLASH, the reloadable Visa Prepaid Card program created for the teen and young adult market, and EMI Music, one of the world’s largest music companies, have entered into a multi-tiered agreement. The two companies will offer artist-themed MYPLASH cards to consumers, launch a new awards program through which MYPLASH cardholders can redeem points for physical and digital artist merchandise, and give cardholders access to discounted downloads and special promotions.

The deal, the first between Plastic Cash International LLC’s MYPLASH and a major music company, will offer MYPLASH cardholders access to merchandise, music and promotions linked to some of today’s hottest musical artists, and will offer EMI artists greater exposure and increased distribution in thousands of non-traditional retail locations. The EMI artist branded cards will begin rolling out in the second quarter of 2009 joining the rest of the MYPLASH products currently sold at retail and online at www.myplash.com.

The two companies will immediately begin integrating music, merchandise, imagery and more from EMI Music’s artists into the MYPLASH Prepaid Card Program, which features today’s hottest recording artists, action sports athletes and teen lifestyle brands – all tied into exclusive discounts, promotions, and content tailored specifically for the teen and young adult market. In the coming months, consumers will be able to purchase MYPLASH cards featuring top recording artists from EMI Music’s vast roster, which includes labels such as Astralwerks, Blue Note, Capitol, Manhattan and Virgin.

In addition, the two companies have also agreed to launch MYPLASH’s first-ever Awards Program, allowing teen & young adult cardholders and their parents to redeem points for EMI music content (albums, tracks, ringtones, wallpaper, merchandise) and more. In the coming months, MYPLASH EMI branded cards will be a major part of key strategic retail promotions featuring EMI’s top artists and content. All MYPLASH cardholders will also be able to login at www.myplash.com to purchase EMI music content with exclusive discounts and promotions at the site’s e-commerce area known as the MYPLASH MALL.

“We are really excited about our worldwide strategic alliance with EMI. This partnership creates some amazing opportunities to offer our MYPLASH cardholders great music content, valuable discounts and promotions they will not find anywhere else in the world with a teen prepaid product,” says Brian Newberry, CEO. “We also look forward to launching a unique and exclusive EMI Awards Program for our cardholders that will prove to be a great addition to our business model and of tremendous value to teens and parents alike.”

“The addition of EMI’s recording artists to the MYPLASH Visa Prepaid Card Program further diversifies and expands our music roster, giving our cardholders access to more card choices, along with downloads, ringtones, merchandise and other great stuff through the MYPLASH MALL,” stated Danny Klein, President / Chief Marketing Officer. “We will be working with EMI’s artists to bring a deeper fan experience to MYPLASH cardholders, with candid videos, images and other exclusive artist content.”

MYPLASH Prepaid Cards finally give parents the ability to manage their teens’ spending in a convenient, secure, and “cool” way, while providing tools to teach financial education, fiscal responsibility and budgeting. The cards are sold in top retailers throughout the United States and online at www.myplash.com. MYPLASH Prepaid Cards can be used to make purchases where Visa debit cards are accepted worldwide, including thousands of retailers, online, via phone and via mail order. Cardholders can also withdraw cash at millions of ATM’s worldwide.

“MYPLASH has now put real purchasing power into fans’ hands in the digital marketplace; an area that has until now been out of reach or inconvenient for young consumers,” said Lynne Leger, EMI Music Senior Vice President, Brand Partnerships & New Channel Development. “We’re excited about MYPLASH as a new music discovery tool, and about the opportunity to reach more parents and kids in more retail locations.”

MYPLASH is currently available at the point of sale in more than 1550 Safeway Brand supermarket stores (Safeway, Vons, Pavillions, Dominicks, Randall’s, Tom Thumb, Genuardi’s & Carrs) across the U.S., in prime center-aisle endcap locations. MYPLASH cards can be reloaded at any of its retail point of sale locations and online via direct deposit at www.myplash.com. Later this year, the MYPLASH Prepaid Card Program will increase its distribution footprint into thousands of additional retail locations, including additional supermarket chains, “big box” retailers, convenience stores, specialty mall-based retailers, and key online outlets.

About Plastic Cash International
Plastic Cash International, LLC, develops and markets strategic prepaid card programs to teen, young adult and unbanked consumers. Plastic Cash International’s revolutionary MYPLASH Prepaid Card Program features the hottest recording artists, action sports athletes and lifestyle brands – all tied into exclusive discounts, promotions, and content tailored specifically for the teen and young adult market. MYPLASH Prepaid Cards give parents the ability to manage their teens’ spending in a convenient, secure, and “cool” way, while providing tools to teach financial education, fiscal responsibility and budgeting.

MYPLASH Prepaid Cards are distributed exclusively by Blackhawk Network — a prepaid and payments network company, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards. Sold in top retailers throughout the United States and online at www.myplash.com, MYPLASH Prepaid Cards can be used to make purchases where Visa debit cards are accepted worldwide, including thousands of retailers, online, via phone and via mail order. Cardholders can also withdraw cash at millions of ATM’s worldwide.

About EMI Music
EMI Music is one of the world’s leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

The MYPLASH Visa Prepaid Card is issued by Metabank™ pursuant to a license from Visa U.S.A. Inc.

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