LONDON, 18 MAY 2009 – EMI Music’s Virgin label has agreed a worldwide partnership with deadmau5, the award-winning producer and electronic artist.
This long-term joint venture agreement between Virgin and deadmau5 will see them working together on all live, recording, sponsorship, television, film and merchandising activities, helping deadmau5 to further develop his phenomenal career and connect with fans in new and creative ways.
Dean Wilson, director of Three Six Zero Group and manager of deadmau5 said: “Three Six Zero Group are ecstatic that our client, deadmau5, has signed such a ground breaking deal to such a forward thinking group of people that understand what our artist and we are looking to achieve in the future.”
Nick Gatfield, EMI’s president of New Music for North America and the UK/Ireland, said: “deadmau5 is an extremely talented and versatile artist and the hottest name in the world of electronic music. I am delighted to have signed this agreement which will see us working together for many years to come across all aspects of the artist’s career.
“My thanks go to Elias Christidis, now at Parlophone, for introducing deadmau5 to EMI and to Shabs Jobanputra who will give him a great home at Virgin Records.”
Shabs Jobanputra, president of Virgin Records UK, said: “This agreement exemplifies the way in which we want to work with artists where we can add value to all aspects of their career.”
A worldwide phenomenon, deadmau5 has enjoyed a meteoric rise during the past 18 months to become one of the most in demand producers, an innovative electronic live performer, and the number one selling artist on Beatport, the world’s leading online dance music store. He recently won the award for Best Breakthrough DJ at the recent Miami Winter Music Conference.
Deadmau5 is a new breed of electronic dance music star. He has managed to break rank in an industry where most of the major players have at least a decade of stardom behind them. His latest single ‘I Remember’, a collaboration with Kaskade, is currently rising up the airplay and sales charts in the UK. This week is moved up to number 19 in the Official singles chart. It is taken from deadmau5′s critically-acclaimed compilation album, ‘Random Album Title’, which features many of his finest moments to date. He is currently on tour in the UK.
Virgin Records UK is one of EMI’s frontline labels. Artists on Virgin’s roster include Robbie Williams, Massive Attack, KT Tunstall, Corinne Bailey Rae, Doves, Starsailor, The Kooks and Jamie T. It is the UK home to international artists such as Katy Perry, 30 Seconds To Mars, Lenny Kravitz, Hockey and Empire Of The Sun.
Amanda Conroy, tel: 020 7795 7529
at EMI Music, London.