Dublin, Ireland – 14 Jan, 2008 – MUZU.TV, a new music TV website and distribution platform has signed a video licensing deal with major label EMI Music, covering UK and Ireland territories. Through this new agreement with EMI, MUZU.TV users will get free access to more than 5,000 videos from EMI Music’s catalogue.
EMI Music joins the ranks of other key video partners including Sony BMG, Ministry of Sound, and hundreds of indies including Skint Loaded, SPV, Armada and Ninja Tune, and broadcasters like ITN. MUZU.TV also announced that it has made www.muzu.tv
available to users globally.
MUZU.TV allows fans to create, watch and share music video playlists. Users can create video playlists from thousand of videos and embed them on their social networking sites. MUZU.TV provides free access to thousands of hours of diverse music video content including concerts, back-stage footage, documentaries, tutorials, music videos, interviews and classic music TV shows like The Tube.
Ciaran Bollard, MUZU.TV co-founder and director of business development said, “It is an exciting time for us at MUZU.TV, opening the site globally, and adding some of the worlds biggest artists to the music video catalogue through the agreement with EMI Music. These key milestones further demonstrate that MUZU.TV is well on its way to becoming the de facto source for fans accessing music video while generating money for labels and bands when their video is accessed on or off the MUZU.TV service. This deal also includes: behind the scenes, tour diaries, live and interview footage bringing fans closer to their favourite artists.”
Ian Whitfield, vice president digital business development at EMI Music said: “EMI Music’s mission is to bring artists and fans together and create value wherever music is experienced. MUZU.TV have shown that they are creating a destination that is appealing to fans and will drive a new revenue stream in the UK and Ireland for our artists and their great video content.”
MUZU.TV for The Music Industry
MUZU.TV enables labels and bands to broadcast their music video on the web and get paid wherever it goes. MUZU.TV pays content owners half of all the ad revenue generated from display ads on their MUZU.TV channels and ‘in-video’ adverts within their MUZU.TV players, both on MUZU.TV and when players are embedded on external sites like MySpace, Facebook, Bebo or other external sites.
Any band or label can create their own branded music TV channel on MUZU.TV, featuring multiple video playlists, along with a personalised profile, messaging and fans or friends section. On MUZU.TV content owners always retain the rights over their video content and get paid royalties as normal through MUZU.TV’s agreement with the collection societies. They also retain full control over their video as they decide what goes live and can add or remove any of their videos whenever they feel like it.
MUZU.TV is constantly adding new features to the site and soon bands will be able to sell digital music, merchandise, tickets directly from their MUZU.TV channels.
MUZU TV For Fans
For music fans, MUZU.TV is primarily about watching, creating and sharing unlimited music video playlists. Fans can access over 10,000 artist channels including major label acts like The Script, The Ting Tings, MGMT, and Beyonce, and up and coming indie bands like Fight Like Apes, Bo Pepper and This Devil is Yours, not to mention all of EMI Music’s content.
Fans can also create their own Music TV Channels featuring any video on MUZU.TV, and embed them in their social networking pages further increasing the revenue potential for bands. Fans can also feature on their favourite artist channels by uploading video they have created on that artist. They can also interact with other fans, discover and share music, all legally and at no cost.
MUZU.TV is based in Dublin, Ireland.
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.