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EMI Music and David Guetta launch exclusive iPhone application

App creates a mobile community and transforms iPhone and iPod Touch into a remixing tool for David Guetta’s hits

PARIS 19th OCTOBER 2009 — EMI Music and French multi-platinum, chart-topping artist, producer, DJ and entrepreneur David Guetta have launched the first official David Guetta’s application for the iPhone and iPod Touch.

Through the app, fans can now follow David as he moves from city to city and never miss a moment of the action. The app delivers an ongoing feed of updates, photos, videos and tweets directly from David Guetta, giving comprehensive access to his world on the go.

The app contains innovative features such as Tour Tracker, an interactive world map that allows fans to see in real time where David is mixing and DJing. Tour Tracker enables fans to connect to each by sharing their own location, pictures and comments on David Guetta’s DJ sets from all across the globe. The app also contains an additional feature developed by the leading interactive music solution company MXP4 which transforms the iPhone and iPod Touch into a miniature mixing desk, allowing fans to remix and play with the smash hit “Sexy Chick” themselves.

David Guetta said “I’ve always been fond of new technologies and this application allows me to be close to my fans in a new and interactive way”

The app has been developed by Redshift, a technology company specialised in creating high-end mobile platforms, and also features a component developed by MXP4, provider of interactive music solutions.

The app will be available exclusively from the iTunes Store from October 19th on in Europe for 1.59 Euros. US date for availability to be confirmed shortly.



About EMI
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Beastie Boys, Coldplay, Depeche Mode, Doves, Gorillaz, Iron Maiden, Norah Jones, Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Queen, Sir Simon Rattle, 30 Seconds To Mars, David Guetta, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Empire of the Sun (Australia), Tiziano Ferro (Italy), Flex (Mexico), LaFee (Germany) and Utada Hikaru (Japan)

About Redshift
RedShift conceives and develops new generation mobile marketing solutions : Design and development of advanced mobile sites and applications, Monetization of the audience through its Mobile AdServer, Traffic analysis and performance measurement, Mobile web services promotion via cross-media communication tools, Media planning (search and display), SEO (natural search) and Mobile Ticketing services.

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers.

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