LONDON, 1 SEPTEMBER 2009 – Leading music company EMI Music has announced it has appointed Azhar J. Malik to the newly-created position of vice president marketing & promotion, EMI Classics Global. He will be based in London, and will report to Eric Dingman, president of EMI Classics Global starting September 1st 2009.
Azhar will be responsible for leading the global EMI Classics Marketing & Promotion agenda working directly with local Classics management and leading the London based Global and UK Marketing teams. He will work closely with the EMI and Virgin Classics A&R, Catalogue and local Classics Managementto establish the global consumer insight, creative, product and channel development, web, PR, and other marketing & promotion strategies, and ensure their implementation worldwide. Azhar will also work closely with EMI Music specialists in each of these disciplines to bring to EMI Classics the same insight, skills and creativity that EMI Music is bringing to each of its’ pop, rock, and other genres.
Azhar will maintain close working relationships with all commercial affiliates worldwide to develop an enterprise culture which successfully integrates the aspirations of artists, customers and shareholders.
Eric Dingman said: “Azhar brings deep professional consumer marketing experience, applied to opening and developing new markets and delivering innovation-led growth. His international experience in both media and consumer goods will be a great asset in broadening our products and service offerings, accessing new markets and channels for our artists to better connect with their fans”.
Azhar J. Malik said: “I’m very excited about joining EMI Classics and looking forward to being part of one of the most respected brands in the music world and to growing its potential and strong focus on finding the right answers in rapidly changing classical music markets with challenging consumer expectations.”
Azhar J. Malik joins EMI Classics from Showtime (a leading subscription television network based in Dubai) where he spent four years, beginning in 2005, as vice president of marketing & public relations with responsibility across the Middle East and North Africa. He joined Showtime from Mars Inc, where he held a number of executive positions from 1989 through 2005, including roles in Sales, HR, and International Operations and for the last eight years as marketing director in Business Units across Europe, UK and the Middle East. Azhar began his career at Xerox UK in their Management Development programme after graduating from the University of Manchester, Institute of Science and Technology.
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About EMI Classics
EMI Classics is one of the top global classical music recording companies. Its two labels, the London-based EMI Classics and Paris-based Virgin Classics, record exclusively with the finest musicians around the world, including Sir Simon Rattle, Nigel Kennedy, Angela Gheorghiu and Natalie Dessay amongst others, and with distinguished organisations including the Berliner Philharmoniker. The company has an unrivalled catalogue of recordings with international superstars, including Placido Domingo, Kiri te Kanawa, Itzhak Perlman, André Previn, Daniel Barenboim and Riccardo Muti, and the historic recordings of Mstislav Rostropovich, Maria Callas, Victoria de los Angeles, Dame Elisabeth Schwarzkopf, Jacqueline du Pré, Herbert von Karajan, Otto Klemperer, Sir Adrian Boult and Sir John Barbirolli, as well as the longest-serving artist in the history of the record industry, the violinist and conductor Yehudi Menuhin.