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Sigur Rós join Björk in concert to raise awarness of the growing aluminium smelting activity on Iceland’s natural landscape.

Nat Geo Music to webcast Björk and Sigur Rós concert live from Iceland on Saturday, June 28

Fans can see concert only at worldmusic.nationalgeographic.com

NEW YORK (June 27, 2008)—Nat Geo Music, the music division of National Geographic Entertainment, will Webcast an open-air Náttúra concert live from Iceland on Saturday, June 28, 2008. Two of the world’s most important and visionary musical entities, Björk and Sigur Rós, will headline the free concert.

The event will be available exclusively at worldmusic.nationalgeographic.com from 3 p.m. to 8 p.m. ET (begins at 8 p.m. BST/London or 7 p.m. GMT/Reykjavik).

To be held in a large park near the centre of Reykjavik, all of the performances will be during daylight, with Iceland’s capital city and dramatic rolling scenery providing a perfect backdrop to what is expected to be one of the biggest concerts the country has seen. The Náttúra concert looks to raise awareness of the impact of the growing aluminum smelting activity on Iceland’s natural landscape.

“One of Nat Geo Music’s main goals is to offer artists and experts who care about global culture and the environment an outlet to create awareness for important issues. Spotlighting these amazing artists performing live in a spectacular backdrop allows our worldwide audience to enjoy great music and become aware of Iceland’s environmental concerns and join the conversation,” said David Beal, president of National Geographic Entertainment.

Commenting on the gig, Björk said: “Too often battles being fought for nature turn into something negative and into mudslinging. We will not go that way, we are not saying that this and that is forbidden, we are rather asking ‘what about all these other possibilities?’ The 21st century is not going to be another oil century but rather a century where we need to recycle, think green and design both power plants and our surroundings in harmony with nature.”

Sigur Rós, who released its fifth album, “Með suð í eyrum við spilum endalaust,” this week, believes the issue of aluminum smelting in Iceland is one that can no longer be ignored. “We are not a political band and don’t think musicians should set themselves as spokespeople on anything at all, but sometimes you see things going on in your own back yard and find that just as a human being you cannot stand by and do nothing. The changes that are going on in Iceland need to be the subject of debate and not snuck through the back door because no one lives in the wilderness and there is urban apathy or a general lack of awareness,” said Sigur Rós vocalist Jón Thor Birgisson.

To download artist photos and bios, go to:

Nat Geo Music & Radio (NGMR) is a division of National Geographic Entertainment, established in 2007 to inspire people to care about the planet through the power of music. NGMR distributes and promotes its music offerings throughout all of National Geographic’s media platforms, including the National Geographic Channels worldwide, National Geographic Films, National Geographic Giant Screen Films and National Geographic Kids Entertainment, as well as its magazines and digital media divisions. In addition to its programming and music supervision responsibilities, NGMR oversees the production of projects and programs with some of today’s hottest artists who are actively involved in environmental and cultural issues.

Nationalgeographic.com is the award-winning Web site of the National Geographic Society and attracts 13 million unique visitors a month (source: Omniture). Nationalgeographic.com combines National Geographic’s video, photography and maps with in-depth information and interactive features about animals and nature, destinations and cultures. Nationalgeographic.com’s news service, National Geographic News, publishes daily stories about science and discoveries and produces electronic newsletters for more than 650,000 subscribers. Information about advertising on Nationalgeographic.com is at nationalgeographic.com/advertising.


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