New site will give EMI a platform to experiment with new digital features
LONDON, 17 DECEMBER 2008 — EMI Music today announced the launch of its new website, EMI.com. The site provides options for fans to discover new music and rediscover their favorite musicians. It also gives artists another platform to showcase their music and videos. EMI.com is one of many ways EMI Music will experiment with new digital platforms in order to develop a deeper understanding of how consumers interact with and experience music online.
“EMI.com is designed to be a learning lab. It will help us gain even more knowledge about consumers’ preferences and choices. Those insights will be invaluable to our artists, helping them respond to fans in a more relevant way,” said Alex Haar, Vice President of Digital Special Projects at EMI Music. “This is the beginning of a longer term experiment. In the coming months, we will continue to add content and features to the site.”
This launch of EMI.com is the first step in a process to better test and learn from the consumer experience. As of today, EMI.com will house a range of information about EMI artists, such as music, videos, photos, biographies and discographies. Fans in the U.K. and U.S. can listen to their favorite songs (in full or in 30 second segments, respectively), watch videos and create playlists. The discover feature of the site helps fans search for tailored music recommendations, by entering artists’ names, including those of non-EMI artists.
Future features, such as the ability to create widgets or to purchase music, will be added to the site in ways that will enable the company to test different values of increasing consumers’ music experience. The site will also be home to free special and unique content from EMI artists, such as interviews, concerts and back-stage visits.
Shamsa Rana, Managing Director of Imdad Capital Ltd., was responsible for designing and implementing EMI.com. Rana also brought in a digital media company, Perform, which built the site.
“With EMI.com, we wanted to build a site that provides a simple, user-friendly experience,” said Rana. “A focus on the fan and passion for the user experience is critical in today’s digital landscape, and that’s exactly what we worked to achieve with EMI.com.”
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, Coldplay, Corinne Bailey Rae, Gorillaz, Hot Chip, Norah Jones, The Kooks, Korn, Kylie Minogue, Katy Perry, Sir Simon Rattle, Joss Stone, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Tiziano Ferro (Italy).
Amanda Conroy, tel: +44 20 7795 7529
Richard O’Brien, tel: +44 20 7795 7447
at EMI London.
Jeanne Meyer, tel: +1 212 786 8850
at EMI New York
Megan Lamb, tel: +1 703 926 5292
at Cutline Communications