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EMI Music appoints Second Life creator Cory Ondrejka to new role in its digital business

Addition brings more depth to new leadership team

LONDON, 9 JUNE 2008 — EMI Music has appointed co-founder of Linden Lab, Cory Ondrejka, as senior vice president, digital strategy, a newly created position to help drive EMI Music’s digital business.

At Linden Lab, Ondrejka led the development of the virtual world, Second Life. In his new role, Ondrejka will draw from past experience to build the digital strategy for EMI Music, drive innovation around new revenue opportunities and build a world-class engineering team for the company. Ondrejka will be based at EMI Music’s Los Angeles headquarters.

Douglas Merrill, president, digital business, EMI Music said: “Cory shares my passion for driving technology and innovation in the digital music business. His unique experience building online environments, like Second Life, will be invaluable to EMI Music, as we create new digital communities for fans and artists. Adding Cory to the leadership team of the company continues to reinforce our commitment to the digital market.”

Ondrejka said: “EMI presented me with a rare opportunity to influence the digital music industry, by helping artists reach their fans in more relevant ways and by allowing fans to find and acquire music through new business models. The technology is available to make the music experience better. I intend to apply it and to find new ways to drive innovation at EMI Music.”

Prior to EMI, Ondrejka was the co-founder of Linden Lab, where he led the development of the virtual world Second Life. In addition to developing the core code and building the company from 4 to 250 people, Ondrejka drove multiple initiatives that generated enormous value from user participation, creation, and collaboration. The ecosystems he helped create led directly to the success of Second Life, as well as the ongoing use of Second Life as a platform for music, education, and business. Before Linden Lab, Ondrejka traveled an eclectic path from the US Naval Academy and nuclear power to defense contracting and video game development.

More recently, he has served as a visiting professor at the Annenberg School for Communication at the University of Southern California where he taught a course on online communities and coordinated the MacArthur-grant driving research for the Public Diplomacy and Network Culture Project.

Cory holds a B.S. in Weapons and Systems Engineering and a B.S. in Computer Science from the United States Naval Academy.

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About EMI Music

EMI Music is the recorded music division of EMI Group Limited, one of the world’s leading music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, Gorillaz, Hot Chip, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s ‘Hours’ as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including, music discovery services such as Last.fm, iMeem and Spiralfrog, legal peer-to-peer services such as GNAB and a deal to offer advertising-supported videos on mobile phones through Rhythm NewMedia.

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