EMI to boost usage of its artists’ music with Ricall’s unique online music licensing platform
LONDON, 11 FEBRUARY 2008 — Ricall, the leading online music licensing marketplace, has signed a global deal with EMI Music, one of the world’s top record companies. Under the new agreement, EMI will utilise Ricall’s online platform to help increase the opportunities for its artists to generate income from synchronisation licensing – the commercial use of its music in adverts, films, TV programmes, video games, corporate videos and events, new media productions and premium licensing for music promotions by major brands.
EMI Music represents a highly diverse roster of artists and one of the richest catalogues of recordings ever assembled from stars such as Lily Allen, Blur, Corinne Bailey Rae, The Beach Boys, The Beatles, Coldplay, Depeche Mode, Goldfrapp, Gorillaz, Hot Chip, Norah Jones, Nigel Kennedy, The Kooks, Lenny Kravitz, Kylie, Moby, Pink Floyd, Queen, Simon Rattle, Rolling Stones, KT Tunstall, Keith Urban and Robbie Williams. Its music spans all tastes and genres – from pop, rock, urban and country, to classical, jazz, christian and world music, to children’s, easy listening and spoken word.
Ronn Werre, EMI Music’s Executive Vice President of Global Sales, said: “EMI Music’s goal is to create maximum exposure and value for our artists’ music by embracing digital technologies and providing the best service to customers. Ricall’s technology will help us deliver a seamless process to business clients wishing to access EMI’s repertoire on a global basis. It is a great system that complements our existing search tools and is a very effective means of reaching new clients, giving our artists more opportunities to generate revenue through all kinds of established and emerging platforms.”
Richard Corbett, Founder and CEO of Ricall said: “We are delighted to announce this deal with EMI which will see Ricall working closely with a second major music group to promote their entire global music catalogue for licensing via Ricall. Synch and premium licensing are a significant and rapidly growing source of revenue for the music industry. Ricall’s unique platform enables copyright owners to take full advantage of this additional market by processing a much greater volume of music licensing more efficiently and cost effectively.”
Key aspects of Ricall’s deal with EMI include:
- EMI’s entire global catalogue of recordings will be uploaded onto Ricall’s existing online library – creating a total of more than three million tracks to be found and licensed at www.ricall.com.
- Ricall will develop a syncsite on its website for EMI to promote artists from its own global catalogue for synch licensing deals.
- As a global deal, Ricall will develop syncsites for EMI’s catalogue in each territory and will work closely with EMI in generating the highest levels of awareness by the potential client base.
- Ricall will source and license premium licensing deals for EMI tracks such as ‘free to consumer’ music offerings supported by major consumer brands.
- Any licences granted by EMI will always be subject to the artist’s approval.
Previously the labour intensive process of navigating the complicated world of music copyright to obtain a licence meant only large ad agencies, promotion companies and film studios had the resources and budgets to license well known tracks for various forms of commercial usage. Ricall’s technology delivers a significantly more efficient process, enabling more types of buyers such as viral producers and video game developers, to find and license a greater variety of music from labels’ deep back catalogues thereby helping copyright owners and commercial music users take full advantage of the long tail of both music and production.
Ricall has the most comprehensive music collection available from any B2B music destination, now encompassing more than three million tracks, including every track to have ever charted in the UK and US since charts began. This online library is being added to continuously with both the latest hits as well as new releases from independent and unsigned artists.
Ricall was founded in 1998 and is now the world’s largest online music licensing marketplace. Its website – www.ricall.com – houses a library of more than three million tracks from 25,000 copyright owners, including the latest independent, production and unsigned music, as well as international acts from all the major music groups. Ricall connects more than 3,500 record companies and 22,000 music publishers to a global network of tens of thousands of professional music license buyers. These licencees use Ricall to look for, listen to and license music for use in their commercial productions – from radio ads and TV dramas to viral campaigns and corporate DVDs. Every day, worldwide, across multiple platforms, millions of people are listening to music licensed via ricall.com.
About EMI Music
EMI Music is the recorded music division of EMI Group Limited, one of the world’s largest independent music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Vasco Rossi (Italy).
For more information please call:
Carl Foster at Peppercom for Ricall
T: +44 (0) 20 7390 2660
Amanda Conroy at EMI
T: +44 (0) 207 795 7529