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EMI Music and Diageo launch new partnership with the definitive collection of music used to advertise Guinness®

LONDON, 9 DECEMBER 2008 — To mark the 250th anniversary of the signing of the lease by Arthur Guinness on the famous St James’s Gate Brewery, EMI Music has teamed up with GUINNESS owner Diageo Ireland to release Guinness 250 – Music from the TV ads, a special commemorative album featuring 17 of the most memorable tracks used to advertise GUINNESS.

This release next year marks the start of a new partnership between EMI Music and Diageo Global Licensing through which the two parties will develop new music-based projects across Diageo’s brands in Europe and North America. This is the first time Diageo’s licensing group has struck such a partnership with a music company.

Music has been at the heart of the many ground-breaking GUINNESS advertising campaigns in recent years and the track-listing to Guinness 250 – Music from the TV ads reflects the quality and eclecticism that has been behind the music selection for the advertisements. Artists featured on the album range from Dusty Springfield, Dionne Warwick and Al Jolson to the Jesus and Mary Chain, Leftfield and Future Sound of London.

Graeme Rogan, EMI UK’s Senior Director New Channel Development said:  “We’re very excited about this partnership with Diageo and GUINNESS which is an example of how EMI plans to open up new channels and routes to market for our artists and music. Our aim is to proactively enter into strategic partnerships with global brands, such as GUINNESS and develop additional revenue streams for the benefit of all parties.

David Berry, Diageo’s Licensing Director commented: “With music consumption over-indexing with the GUINNESS consumer, I am confident that the EMI collaboration will play its part in driving further consideration for the GUINNESS brand whilst extending the brand’s global reach as we enter the 250th Anniversary year of the St James’s Gate lease in 2009.”

Guinness 250 – Music from the TV ads will be released through EMI Music’s catalogue division on 9 February 2009 in the UK, US and a number of countries in Europe still to be confirmed.


About EMI Music:

EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.


Amanda Conroy, tel: 020 7795 7529
Richard O’Brien, tel: 020 7795 7447
at EMI Group, London.

Notes for editors: Guinness 250 – Music from the TV ads track-listing

1 Guaglione – Perez Parado
2 The Look of Love – Dusty Springfield
3 Do you Know The Way To San Jose – Dionne Warwick
4 The Story of My Life – Michael Holliday
5 On Top Of the World - Al Jolson
6 Mambo No. 5 - Perez Parado/Reorchestrated by Air Edel
7 Sing Sing Sing – Louis Prima
8 Mic Christopher – HeyDay
9 We Have Explosive – Future Sound of London
10 Just Like Honey – Jesus and Mary Chain
11 Phat Planet – Leftfield
12 Concrete and Clay – Unit 4+2
13 Land; Horses – Patti Smith
14 Blitzkrieg Bop (live) - The Ramones
15 The Pixies – Isla De Ecanta
16 Spanish Dance, Op 37 No.6. – Enrique Granados.
17 Mr Blue Sky – ELO

About Diageo plc:
Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.

Diageo is committed to responsible drinking through: setting world-class standards in responsible marketing, promotion and innovation; promoting a shared understanding of what responsible drinking means, and working with others to combat alcohol misuse.

The GUINNESS word and associated logos are trade marks. © Guinness & Co. 2008

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