LONDON, 28 MAY 2008: Millions of airline passengers are now able to download music from EMI artists on the go as MEDIAnywhere’s music download kiosks have opened for business in Italy’s Fiumicino airport. The international airport in Rome has become the first to feature the kiosks, with many more of Europe’s major airports soon to follow suit in offering travellers the chance to download digital content.
The kiosk, designed by British company MEDIAnywhere and packed with titles from record giant EMI Music, allows music lovers to download on the go as they wait for their plane. All consumers need to do is plug in their digital device, be it an iPod, MP3 player, mobile phone or USB device, and choose what they want to listen to. Unaffected by synchronisation limitations, consumers are able to download directly to their player without their existing music library being affected, and then later load the content back up to their PC.
EMI’s move last year to open up its catalogue DRM-free has allowed it to make its music available to the consumer in the quickest, most convenient way possible. All of EMI Music’s digital catalogue is available for download in the higher quality (320 bit rate), DRM-Free MP3 format, including music from Coldplay, Kylie, Lily Allen and The Kooks. Fans have access to more than 25,000 music titles as well as other types of digital content including music videos.
MEDIAnywhere expects to open another 350 kiosks in 26 European airports within the next two years, allowing consumers easy access to entertainment content and information. Fiumicino, which sees millions of travelers pass through its gates every year, will have 24 kiosks located in its departure lounges.
“The MEDIAnywhere kiosks are a fantastically convenient and compellingly simple way for music lovers to get the music they want when they are out and about, without the need to be at their PC.” said Graeme Rogan, Head of Digital Sales, EMI Music UK.
MEDIAnywhere has invested more than $5 million in the design and marketing of the “music as you go” kiosks which have touch screens and easy to use interfaces.
“The kiosks are the next step in the future of downloading,” said Maxim Ivanov, the head of MEDIAnywhere, “Quick, accessible and easy to use, it is the simplest way to get digital music onto your player. As passengers now stock up on books and newspapers before getting on a plane, now they can fill up their player with the freshest music.”
In 2007 more than 140 million portable digital music players were sold worldwide.*
* Source: 2008 IFPI report.
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About EMI Music
EMI Music is the recorded music division of EMI Group Limited, one of the world’s largest independent music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Camille (France), Utada Hikaru (Japan), LaFee (Germany), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including, legal peer-to-peer agreements with Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.
Contact: Samantha Holderness 020 7605 5487