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Alphabet engage fans with voice blogging

SpinVox Blog allows band to update website with text ‘in the moment’

LONDON, 4th February 2008: As Alphabeat bring their infectious blend of feel-good pop to UK audiences with their first ever national tour, fans can keep up with the band’s activities while they are on the road via a regular tour blog posted on www.thisisalphabeat.com. From the first night the tour kicks off, the band will be using services from SpinVox and technology from moblog:UK to send in personal text, voice and multimedia messages directly to fans via their website.

The band will be using SpinVox Blog to update their website in real time by leaving voice messages from their mobile phones which are automatically converted to text and uploaded to their blog. The band will be using handsets with the inbuilt moblog:UK application to deliver multimedia content, including videos and images from their tour, to www.thisisalphabeat.com.

EMI’s Charisma Records has become the first music company to team up with SpinVox to make use of the SpinVox Blog service.

Mike Dowuona, head of digital, Charisma Records, part of EMI Music UK, comments, “We are always looking at innovative ways for our artists to engage with their fans. This is the first time one of our artists has used this service to deliver content in this way, and because they don’t need to be online or near a computer keyboard to blog, it provides the perfect way for them to stay in touch with their fans while they’re on the road.”

Christina Domecq, SpinVox co-founder and CEO, adds “We’re delighted to be involved in ensuring that Alphabeat can speak in the moment to their fans, capturing all the excitement and emotion of playing live and bringing them closer to the actual experience of being on tour.”

Fans are also empowered to spread the word about Alphabeat by going to www.thisisalphabeat.com and adding the ‘pod’ displaying Alphabeat’s latest MoBlog posts to their own blog or website simply by copy-pasting in a code.

Keep updated with the band’s blog and all things Alphabeat at www.thisisalphabeat.com

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www.thisisalphabeat.com
www.spinvox.com
www.moblog.co.uk

About EMI Music
EMI Music is the recorded music division of EMI Group Limited, one of the world’s largest independent music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including most recently its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including, legal peer-to-peer agreements with Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

About SpinVox
SpinVox® brought together the two most popular methods of communication – voice and text – and created a new category of messaging called Voice-to-Screen™. Its award-winning service is now making everyday communication simpler and more powerful, creating new recurring revenues for wireless, landline, cable and VOIP carriers as well as service providers and web partners. SpinVox has already launched its service with Alltel, Cincinnati Bell, Rogers Wireless, Sasktel, Telstra, Vodacom South Africa and LiveJournal and announced deals with Vodafone Spain and Skype. As a managed service provider any network or service can rapidly and cost-effectively implement SpinVox.

At the heart of SpinVox is its Voice Message Conversion System™ (VMCS), which works by combining state-of-the-art speech technologies with a live-learning language process. VMCS is being rolled-out across four continents in four languages – English, French, Spanish and German.

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