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November 6 US DVD release of The Beatles film ‘Help!’ celebrated with major TV, online & radio promotion

Hollywood, California – October 25, 2007 – Apple Corps Ltd.’s eagerly anticipated DVD release of The Beatles’ second feature film Help! on November 6 (November 5 ROW) will be accompanied by several high-profile television, radio and online promotions. AOL Music, Yahoo! Music, MSN.com, Clear Channel Online, Amazon.com, Sundance Channel, QVC, and public television affiliates are among the DVD’s major promotional partners.

Saturday, October 27: Sundance Channel exclusively premieres Help! at 10pm ET/PT, with repeated airings scheduled through November.

Week of October 29: Amazon.com exclusively premieres The Beatles’ full-length performance of You’ve Got To Hide Your Love Away from the film. AOL Music exclusively premieres The Beatles’ full-length performance of Help! from the film.

Thursday, November 1: MSN.com exclusively premieres The Beatles’ full-length performance of Another Girl from the film.

Friday, November 2 through Sunday, November 11: Apple Corps Ltd.’s Help! radio special, hosted by Michael Palin with insights from the film’s director Richard Lester and other Help! principals, to air on more than 200 radio stations across the U.S.

Monday, November 5: Yahoo! Music exclusively premieres The Beatles’ full-length performance of I Need You from the film. Clear Channel Online presents Apple Corps Ltd.’s Help! radio special on more than 400 locally branded Clear Channel Radio Network station websites.

Tuesday, November 6: Help! is released in standard 2-DVD and deluxe 2-DVD boxed set packages.

Monday, November 12: QVC will offer the Help! DVD (QVC Item #F04485) during the “Great Gifts” show at 11 PM (ET)/8 PM (PT).

Thanksgiving weekend: select public television stations across the U.S. begin airing ‘Help!’(airdates vary through December, check local listings).

Directed by Richard Lester, who also directed the band’s debut feature film A Hard Days Night, Help! made its theatrical debut in 1965. The story follows The Beatles as they become passive recipients of an outside plot that revolves around Ringo’s possession of a sacrificial ring, which he cannot remove from his finger. As a result, he and his bandmates John, Paul and George are chased from London to the Austrian Alps and the Bahamas by religious cult members, a mad scientist and the London police.

In addition to starring the Beatles, Help! has a witty script, a great cast of British character actors and features 7 classic Beatles tracks, including: Help!, You’re Going To Lose That Girl, You’ve Got To Hide Your Love Away, Ticket To Ride, I Need You, The Night Before, and Another Girl.

The DVD will be a 2-disc set. Disc 1 will feature the original film digitally restored with a newly created 5.1 soundtrack, while Disc 2 contains an hour of extra features, including:

  • The Beatles in Help! – 30 minute documentary about the making of the film with Richard Lester, the cast and crew. Includes exclusive behind the scenes footage of The Beatles on set.
  • A Missing Scene – Featuring Wendy Richard
  • The Restoration of Help! – An in depth look at the restoration process.
  • Memories of Help! – The cast and crew reminisce
  • Theatrical Trailers – 2 US trailers and 1 Spanish trailer.
  • 1965 US Radio Spots – Hidden in disc menus.

There will be two editions of the DVD – a standard digipak and a deluxe boxed set that contains a reproduction of Richard Lester’s original annotated script, eight lobby cards and a poster, plus a 60-page book with rarely seen photographs and production notes from the movie. Both the deluxe book and the standard booklet feature an introduction by Richard Lester and an appreciation by Martin Scorsese.

Watch the Help! DVD trailer here: http://emicat.edgeboss.net/wmedia/emicat/beatles/help_trailer_us.wvx
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