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MusicStation goes live

MusicStation handsets arrive in stores today as revolutionary mobile music service goes live today

Omnifone today announces international licensing arrangements with EMI Music, Universal Music Group, SONY BMG MUSIC ENTERTAINMENT and Warner Music International for MusicStation

Omnifone today announces further consumer launches imminent in Europe, Asia-Pacific and Africa

Omnifone today announces 30 mobile operators now confirmed as MusicStation partners reaching a target of 100 million mobiles within a year

Island Studios, London, June 14, 2007 – Omnifone, the UK based mobile music company announces MusicStation, the revolutionary all-you-can-eat (AYCE) full-track mobile music service, goes live today, allowing mobile phone users to gain unlimited access to full music tracks on industry-standard mobiles for a small weekly fee.

“MusicStation’s launch today heralds the beginning of the next generation of mobile music. Hundreds of millions of mobile phone subscribers worldwide will soon gain the ultimate music freedom – the ability to download and play unlimited amounts of music, wherever they are, through a fantastic easy-to-use digital music experience, which works on almost any phone,” said Rob Lewis, CEO of Omnifone.

He added, “Consumers will have the ability to legally access, download and enjoy an unlimited amount of music, from an international and localised music catalogue, supported by the whole music industry, all for a small weekly fee. MusicStation users can download music, wherever they are, at any time and with no charge for data.”

MusicStation goes live

The first MusicStation handsets arrived in stores today with Scandinavian operator Telenor becoming the first of many operators to make MusicStation available to its subscribers. Following this first launch in Sweden, an extensive series of additional rollouts in Europe, Asia-Pacific and Africa are imminent and due for announcement in the coming days and weeks. In each case, Omnifone will announce the launch only on the day handsets arrive in retail outlets.

As well as Sweden, Omnifone confirms it has now entered into partnerships with 30 mobile operators with networks in the following territories: Australia, Belgium, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Turkey and the UK.

Telenor CEO Johan Lindgren, said, “We are proud to win the race to be the first operator in the world to rollout MusicStation to our subscribers. Telenor has always focused on delivering cutting edge services to its subscribers and with MusicStation we can deliver a truly next generation music experience, giving our consumers the freedom to download an unlimited amount of music, wherever they are, for a small weekly fee.”

International MusicStation licensing arrangements announced with Universal Music Group, SONY BMG, EMI Music, Warner Music International and many major independent labels such as Beggars Group, Vital:PIAS Digital and leading global mobile distributor VidZone Digital Media

Omnifone today announces signed international licensing deals with all four major music labels; Universal Music Group, SONY BMG, EMI Music and Warner Music International, who are making their international and local digital music catalogues available to MusicStation users.

Matthew Crosswaite, Vice President of Business Development at EMI Music said, “We want to make sure that fans can always access music by EMI’s artists quickly and easily, wherever they happen to be. The MusicStation subscription service gives consumers a new way of doing that, and we are very pleased to be working with Omnifone to reach millions of subscribers around the world through their mobile phone.”

Omnifone confirms it has also secured a wide selection of independent and localised content in many key territories from independent labels and distributors including Beggars Group, Vital:PIAS Digital and VidZone Digital Media.

Omnifone has partnered with Musiwave to quickly bring MusicStation to market and onto music mobiles across the world. “Musiwave is proud to collaborate with Omnifone in bringing music to MusicStation mobiles world-wide,” said Guillaume Decugis, Vice President and General Manager, Musiwave. “MusicStation complements our existing music services with a differentiated mobile music subscription service that works over the air and links with our music platform.”

Omnifone today announces further consumer launches imminent in Europe, Asia-Pacific and Africa

Omnifone confirms further rollouts throughout Europe, Asia-Pacific and Africa will be announced in the next few weeks as MusicStation devices appear in retail outlets across all three regions.

Rob Lewis, CEO of Omnifone said, “We expect to be able to offer MusicStation to one hundred million phone subscribers this year. We believe that by providing consumers with the ultimate music freedom of unlimited access to music, wherever a user is, on whatever phone they buy, MusicStation is delivering the most compelling consumer proposition in digital music today.”

Robin Bloor, international IT analyst with Bloor Research stated, after reviewing the MusicStation product, “By focusing on Europe and Asia, and the key operators in these territories, Omnifone is staying focused on the markets which are expected to be the largest for digital music in the next few years.”

*Subscribers will pay a small weekly fee of 2.99 euros (or the localised equivalent) to access a comprehensive global catalogue of music drawn from all the major record labels and independents, fully localised to the local market. The price point in Sweden will be 25SEK per week.

- Ends -

About MusicStation

MusicStation will run on all 2.5G and 3G music compatible mobiles, accounting for approximately 80% of all mobile phone handsets sold in Western Europe today.

MusicStation’s user interface and functionality are virtually identical across all manufacturer handset models, providing the same intuitive user experience on every handset.

Downloaded MusicStation tracks and user playlists are stored centrally so that if a mobile is stolen, lost or upgraded, the replacement handset will automatically restore the user’s music, playlists, friends and preferences the first time MusicStation is switched on.

MusicStation automatically stores a user’s favourite tracks on the phone’s internal or removable memory. Whilst some phones can store thousands of tracks, others store less than one hundred. MusicStation maximises the capabilities of any mobile phone using unlimited downloads from the network to provide access to any of the catalogue at any time. MusicStation’s architecture ensures that the memory allocated on the phone is always used to store the user’s favourite and about-to-be-played music. This means that users can access their favourite tracks when in Flight Safe mode and access the full catalogue when connected to a 2.5G or 3G data network.

In-built networked community functions, including the ability to share playlists and tracks with other users over operators’ data networks, mean that MusicStation provides consumers with a truly compelling community experience on the mobile for the first time. MusicStation users will be able to:

Discover the MusicStation Play Charts (tracks that are being played the most, rather than purely purchased or downloaded, the most)

Access playlists created by other MusicStation users;

Use collaborative filtering and nearest-neighbour technology to identify new tracks, artists, albums and other users that are likely to be of interest;

Publish playlists for other users to access, and achieve a ‘cool’ status based on their popularity;

Message other consumers, sending recommended tracks, albums, playlists and messages;

Receive music news, gig dates, single and album releases and messages from artists, automatically personalised based on what music the consumer listens to the most frequently.

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