Fans now have on-demand access to EMI’s entire digital audio and video catalogue; EMI is third major label to offer ad-supported music through imeem
October 29, 2007 – San Francisco, Calif. – imeem, a leading social network, and EMI Music, one of the world’s leading digital music companies, today announced a comprehensive music and video content partnership that will give fans free, on-demand access to stream EMI Music’s available global digital catalogue on imeem’s ad-supported online service. Starting today, imeem’s 18 million users will be able to enjoy music and video from artists such as Radiohead, Coldplay, The Rolling Stones, The Beach Boys, 30 Seconds to Mars, Norah Jones, Interpol, KT Tunstall, Daft Punk, Joss Stone, the Beastie Boys and more.
Having pioneered and launched the first ad-supported and interactive music streaming service earlier this year, imeem is the only social network offering both full music and video streaming in partnership with major and independent record labels. Using unique full-featured social media applications available as part of imeem’s service, members can upload their favorite music, video and photos for streaming, create custom playlists and slideshows, and share them with friends and fans on imeem and across the Web. imeem.com was recently named Best of the Web 2007 in the AdWeek Third Annual “Digital Hot List.”
“We think imeem offers fans a great music discovery experience and personalized media features through its unique social networking environment,” said Lauren Berkowitz, Senior Vice President of Digital for EMI Music North America. “We look forward to working with imeem to develop innovative promotional opportunities and also to building new advertising and commerce revenue streams that will benefit EMI’s artists.”
“We are thrilled to work with our newest record label partner EMI Music to expand the great content available free to our users on our ad-supported service and bring imeem a significant step closer to creating the world’s largest media community,” said Dalton Caldwell, founder and chief executive officer of imeem.