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From the Rolling Stones to Joss Stone, PlayPhone distributes EMI Music ringtones

PlayPhone offers US mobile phone users access to downloads of EMI’s legendary catalogue of artists

SAN JOSE, CA– Mobile entertainment company PlayPhone, Inc. (http://www.playphone.com) has entered into an agreement with EMI Music to distribute music ringtones from its extensive catalogue to PlayPhone.com and the far-reaching network of mobile entertainment destinations that are powered by PlayPhone (http://www.playphone.com/Company.aspx). Starting today, consumers can customize their mobile phones with all kinds of music ringtones — from classics such as The Beach Boys and David Bowie to current chart-topping artists such as Coldplay, Norah Jones, KT Tunstall, MIMs and Lenny Kravitz.

“The mobile entertainment platform is a powerful way for music lovers to connect with our artists,” said Lauren Berkowitz, senior vice president of digital for EMI Music North America. “The team at PlayPhone has the know-how, technology and experience to ensure a consumer-friendly user download experience so that anyone with a mobile phone can have access to some of the best-known musical talent on the planet.”

“We couldn’t be more honored to give our users access to such a legendary catalogue of artists,” said Ron Czerny, chief executive officer at PlayPhone. “Having an organization such as EMI choose us as their distribution partner is further validation of our ability to put entertainment companies in touch with today’s savvy mobile content consumer.”

About EMI Music
EMI Music, the recorded music division of EMI Group, one of the world’s largest independent music companies, represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe, including most recently its premium DRM-free, higher-quality offering sold through partners including Apple iTunes, Amazon.com, PassAlong Networks and more. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including making its videos available for access via YouTube, advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

About PlayPhone, Inc.
PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com (http://www.playphone.com) and powers subscription-based mobile portals for the world’s top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

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