LONDON, 20 November 2007 — EMI Music UK today announced a deal with innovative designer frame manufacturer Art Vinyl to sell vinyl copies of a selection of its classic albums presented in a special ‘frame plus vinyl’ package.
Creating a value around the visual aspect of album artwork, the deal extends the concept of record sleeves as art in their own right. Classic albums from the likes of Pink Floyd, Coldplay, the Rolling Stones, David Bowie, Gorillaz and Blur are available to purchase now, just in time for Christmas.
Giles Harris, Head of Music and Brands, EMI Music UK, comments: “These incredible album covers have become works of art in their own right and deserve to be displayed as such.”
Art Vinyl’s patent pending framing solution for 12″ vinyl includes a unique pivot mechanism to allow easy access to the album inside – hence the product tagline ‘Play and Display’.
Art Vinyl founder Andrew Heeps said: “EMI has some of greatest music and visual assets in the record industry. We are delighted to be working with them to create a premium gift package for the Christmas market.”
Art Vinyl 2007 – an exhibition of some of the year’s finest record cover art – takes place at the Riverside Studios, London, from 3rd December 2007 – 6 January 2008. There will be a launch party with special DJs on Wednesday 5 December from 6pm at which all are welcome.
Music lovers can purchase the frame plus vinyl products from the Art Vinyl Gallery Shop in London’s east end, the Riverside Studios (during the exhibition), and from select retailers.
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