Consumers create their own mixed playlist with MixAlbum.com, as featured on BBC2′s Dragon’s Den
LONDON, 1 August 2007 –EMI Music today announced a deal with the groundbreaking MixAlbum.com service, as featured on the BBC2 smash hit show Dragons’ Den. It is the first of a raft of new deals EMI is able to pursue following its recent move to offer consumers higher quality, DRM-free downloads.
Newly launched MixAlbum.com is the world’s first and only fully automated DJ mixing system, allowing consumers to create their own mixed playlists after making a selection of their preferred tracks. Music from EMI label Positiva as well as all EMI dance related catalogue will be made available to consumers for purchase.
Music fans can create as many personalised mixes of their playlists as they like, copy them to CD or MP3 player, and listen to the tracks as a fully mixed dance compilation. For the first time ever it allows listeners with no DJ experience to create their own mix compilation of tracks, with Mixalbum.com doing the hard work. Fans can also customise their mixes by alternating the tempo and choosing between smooth or mashed up styles.
The deal allows music fans to create playlists in the higher quality (320 kbps) MP3 format, with the DRM-free element ensuring full interoperability of digital music across all devices and platforms, including mobile phones.
Graeme Rogan, Head of Online, Sales, EMI Music UK comments: “The deal with MixAlbum.com marks the first in a long line of deals with specialist digital retailers that have only been possible following our decision to go DRM-free.”
Founder Ian Chamings says: “We’re delighted to partner with EMI to offer our customers access to all EMI dance related catalogue, including the legendary Positiva label. For the first time people can download these tracks as singles and then create mixes of their chosen playlists, just with the click of a button.”
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About EMI Music
EMI Music is the recorded music division of EMI Group, the world’s largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.