LONDON, 28 FEBRUARY 2007 — EMI Music, one of the world’s leading digital music companies, has completed a wide-ranging European agreement with online social music community Last.fm to make music from EMI artists available to Last.fm users.
Last.fm has become a social music phenomenon thanks to its digital music service which tracks the musical tastes of its users, makes personal recommendations and encourages members to share their musical tastes with friends, fans of similar genres and artists, or the wider community as a whole.
The agreement enables members of the Last.fm community to listen to music from EMI artists including Lily Allen, Corinne Bailey Rae, The Good, The Bad & The Queen, Norah Jones, Kylie Minogue, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams; Bebe and Amaral from Spain; Vasco Rossi and Tiziano Ferro from Italy; Germany’s LaFee and Herbert Grönemeyer; and Diam’s and Renaud from France.
EMI Music global head of digital Barney Wragg said, “By fusing digital music with the social networking phenomenon, Last.fm have created an easy to use service that allows fans to listen to music that they already love, and find new artists through recommendations from fellow users. The ability to discover music through social interaction on the service, coupled with their seamless integration of opportunities to purchase or subscribe, makes this agreement of huge value to EMI and our artists.”
Felix Miller, CEO of Last.fm said, “We are extremely excited to embark on this partnership with EMI, whose repertoire has consistently been one of the most popular and most requested on our social music network. We are looking forward to explore new ways to engage music fans with the gems of EMI’s extensive back catalogue as well as finding audiences for new, up and coming acts and releases.”
Last.fm offers music fans the ability to listen to music through internet radio, with community-based recommendations encouraging users to sample music by new artists. Consumers are also given the opportunity to click a button to purchase music from an artist, or to personalise their playlist with more music from that artist.
Last.fm’s radio users can choose to listen to either a free custom radio service, or pay for a premium subscription to listen to personalised music tailored to their music taste.
The company’s “scrobbling” technology enables Last.fm to personalise a user’s entire experience on the basis of their previous music listening habits on media players such as iTunes.