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EMI artists give teenagers a new way to pay

Lily Allen, Athlete and Supergrass artwork to appear on chip & PIN cards

LONDON, 30th October 2007: Selected EMI artists are coming together and offering young fans an alternative way to get their hands on their album covers – through chip and PIN cards.

In an exclusive and first of its kind deal with NatWest and EMI Music UK & Ireland, label artists including Lily Allen, Athlete, The Thrills and Supergrass are allowing their album artwork to be used on chip and PIN cards for teenagers.

Holders of the NatWest Adapt account can log-on to the account website <http://www.natwest.com/adapt> to customise their chip and PIN card with an image of their choice.

The account, open to 11-18 year olds, has an extensive library of images to choose from, including current album artwork as well as some of EMI’s iconic label logos, including Parlophone, Positiva and NOW! Further album covers from the music label are to be added shortly with account holders also able to upload their own photographs to use as the card design.

Mark Worthington, NatWest Head of Youth Banking “Along with personalising phone ringtones, Facebook pages and clothes, now young people can show their individuality by putting a favourite image on their bankcard, making having a current account more fun.”

Giles Harris, EMI Music Head of Music & Brands “We’re thrilled to be working with NatWest and particularly with their Adapt account holders. EMI has been behind some of the most eye-catching and memorable album covers, and it’s great that with this account young people have the opportunity to carry them around with them wherever they go.”

The NatWest Adapt account’s chip and PIN card is enabled by Solo which means it can be used in cash machines and shops but does not allow the holder to spend money that is not already in their account. The card can be personalised with images at a charge of £5.

The account itself is free of charge and can be managed via branch and cash machines and, if over 16 years old, by telephone and online. Further offers include discounts on Young Persons Railcards, mobile phones and top-up and cinema tickets.

In order to help young people make the most of their Adapt account, NatWest has set up a dedicated website, http://www.natwest.com/adapt. It provides advice on how to manage money and even gives a chance to earn extra money by giving their views and opinions on relevant topics for research.

The NatWest Adapt account is available from branches nationwide and online at <http://www.natwest.com/adapt> or by calling 0800 015 4212.

- Ends -

Notes to editors:

Key features of NatWest Adapt current account for 11-18 year olds are:

  • 3.15% AER in-credit interest
  • Cards can be personalised with photos, artwork or a selection of album covers
    3 free ringtone downloads when topping-up a mobile phone six times at any NatWest, RBS or Tesco cash machine
  • Discounts with Phones4U
  • 2 for 1 offers with Vue cinema
  • Young Persons Railcard discount (for over 16s)
  • Chip and PIN protected card
  • Cash withdrawals, at no charge, at over 32,000 cash machines
  • A range of relevant offers and discounts on cinema tickets and mobile phones etc.

About EMI Music:
EMI Music is the recorded music division of EMI Group, the world’s largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

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