Less than two weeks to go to the release of one of the most anticipated albums of the year, ‘Disc-Overy’ by breakout UK star Tinie Tempah, and as well as the range of physical and digital formats you’d be right to expect, Tinie is the first artist to make his album available as a lanyard and download combination, giving fans a new way to connect with and buy ‘Disc-Overy’.
As Tinie explains: “I really want my album to be representative of our generation and beyond. We live in an age where we are able to obtain music in many different ways and I wanted to create a new, easy, fashionable and exciting way of legally obtaining it. After the huge success of our promotional lanyards, the idea of developing a practical and collectible item which gained access to my album as well as many added extras seemed like a very exciting step forward.”
And here is the man himself on the upcoming release of his album.
‘Disc-Overy’ is released on October 4 and Tinie kicks off his first UK headline tour on October 10 in Cardiff.
Tinie’s latest single is the brilliant ‘Written In The Stars’ featuring Eric Turner. Check it out here: