Hot Chip‘s video boy band send up has become an internet favorite, and it was an Interwebs connection which made it possible. The band sought out British actor/comedian and power Twitterer Peter Serafinowicz (aka @serafinowicz) to direct the video after following his career and humorous tweets (recent gem: “I like Justin Bieber but prefer his early work.”). Pitchfork’s “Director’s Cut” interview with Serafinowicz goes behind the scenes of the laser-laden spoof.
Serafinowicz tells Pitchfork: “…I just thought how Hot Chip are like the least boy-band band, ever. But if a boy band released that song, you’d be like “Huh!” but you wouldn’t be like ” Huh?!“ [laughs] I like the idea of taking something we’re all used to seeing– like a boy band music video– and totally destroying it. So I wrote this proposal and included reference images I found on Google– to illustrate the bald guy in the video played by Ross Lee, I used pictures of Mr. Burns from the “X-Files” episode of “The Simpsons”.
You can watch it here again: