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EMI in major South Asian digital partnership

We’ve just signed a new deal with the leading Indian digital entertainment company Hungama bringing EMI’s music to online and mobile platforms in India, Sri Lanka, Pakistan and Bangladesh. The digital environment there is evolving and developing so rapidly it’s great for us to be partnering with such a key player there. Here’s the announcement in full:

Hungama Digital Media partners with EMI Music for
the digital distribution of its catalogue in South Asia

Mumbai, November 10, 2009: South Asia’s largest digital entertainment company, Hungama Digital Media Pvt. Ltd, today announced a strategic alliance with EMI Music in India, Pakistan, Sri Lanka and Bangladesh. The agreement covers the distribution across multiple digital platforms and formats, via internet and mobile. As EMI and Warner Music have a licensing partnership covering these countries, the deal includes Warner Music’s digital content.

The partnership will provide Hungama’s consumers with a world-class collection of music from classic artists, contemporary global stars and up-and-coming talent.

Commenting on the association, Stefan Blom, EMI Music’s Executive Vice President Commercial Development for the region, said “We are very pleased to announce this new partnership with such and innovative and progressive company as Hungama. The digital music market in South Asia is still in the early stages of development, with new products and services being developed and network speeds increasing, offering great potential for our artists on Hungama’s platforms.”

Adding to this, Neeraj Roy, Managing Director & CEO, Hungama Digital Media said, “We are very excited about this partnership. It will allow us to expand our repertoire and make internationally popular content more accessible to consumers in South Asia. With access to a rich catalogue of music content, consumers in the region will have more options to great digital entertainment.”

Hungama’s audience will be offered full length music tracks, videos, mobile wallpapers, live concert footage, ringtones, caller ring back tones and other digital entertainment formats. Hungama will be deploying this content through its entire distribution network which includes all telecom operators in the region, partner sites such as BSNL.Hungama.com, and home-grown portals which include Hungama.com, India’s first ever premium digital entertainment store.

About Hungama Digital Media
Established in 1999, Hungama is South Asia’s largest digital & mobile entertainment company, with intrinsic expertise in online & mobile media and technology, communication & interactivity. Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 147 partners. Hungama is also the digital distribution partner for Sony Pictures International and Paramount. Hungama works directly with 85% of the studios and music companies producing Indian content.  For more information, please visit www.hungama.org.

About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

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