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Day July 24, 2007

EMI Music’s launch of higher quality DRM-free downloads opens door for global brand deals

Burger King is first brand to pilot London: July 24th, 2007 – EMI Music today announced a significant strategic partnership with Chicago-based digital agency VerveLife, under which EMI will open up its extensive digital music catalogue for VerveLife’s global brand promotions and loyalty experiences. The partnership gives VerveLife’s brand partners access to a significant portion [...]